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• BOGOPOD
  • How it works
  • Business Builder
  • Loyalty Builder
  • Customer Connect
  • How We Compare


  compares
Criteria
Traditional Direct
Mail Marketing
vs.
BOGOPOD Merchant Marketing
Reach
Mail to approximately 10,000 residents
vs.
Emailed to 20,000 - 50,000 residents
2x-5x greater reach
Frequency
Approximately 6 - 12 times per year
vs.
12 - 24 times per year
2x - 4x greater frequency
Cost
Approximately $0.03 - $0.05 per household ($3,000 - $5,000 per year)
vs.
Approximately $0.01 - $0.02 per household ($2,400.00 per year)
Half the Cost
Viual Attractiveness
Often small black and white slips of paper
vs.
Full color full pages with links to location map, hours and contact information
Tracking/Reporting
No definitive impressions and sporadic self-count of redeemed coupons
vs.
Consumer Response Ratio Analysis: Actual impressions, redemption reates by geography, consumer segment analysis, frequency of usage and behavior graphs.
Behavioral Campaigns
Not Available
vs.
Customized for your business with the ability to enhance over time
Effectiveness
Good
vs.
Better, resulting in superior margins
Get MORE for your money!
Environmentally Friendly
Avg. 40lbs per year per adult with more than half not recycled contributing to landfills
vs.
Considered "Green" with no significant environmental impact
Relationship Building
One and done
vs.
Customers for Life!
1/2 The Cost... 2x The Reach... and 4x The Value!
If you are interested in learning more about BOGOPOD Merchant Marketing, please contact us at:
Phone: 818.889.PROS(7767)
or Email: info@reachpros.com