National Program Director
Connie possesses over twenty years experience in direct sales, marketing, advertising and promotional public relations. As a proven and seasoned executive, Connie attributes most of her success to growing up in a home of family owned businesses that allowed her to thoroughly understand the in-and-outs of running a business. It is because of this that Connie has both a special passion and empathy for the owners of small and mid-size businesses—desiring to help them reach their maximum potential, and ultimately, realize their dreams!
In addition to her passion for helping business owners elevate their business to the next level, Connie is known for building award winning teams that specialize in creating promotional campaign strategies for businesses. During her tenure with ADVO, Inc., Connie's entire team made President's Club status and was awarded for being Leader of the Year for driving record-breaking new business revenue with increased profit margins. Within the first year, Connie's team performed at a record-breaking 29% increase over quota. In less than four years, under Connie's leadership, her team grew from $6.9M to over $21M while increasing profit margins. Having worked within a broad-range of business-sects from restaurants, health and beauty, retail, communications, medical and automotive, along with the film and entertainment industries, this has allowed Connie the unique ability to connect with local merchants of all backgrounds with a keen understanding of their specific marketing and business needs and to provide solutions that yield a favorable return.
Prior to joining the Reach Pros' team, Connie was a Senior Area Program Director at Move, Inc., (Welcome Wagon Division) where for five consecutive years ranked in the top 2% of the sales organization with Circle of Excellence status. In her first year as Senior Area Program Director, Connie increased new business by over 50% which was attributed to her consultative approach and developing creative promotional materials to enhance the local business' marketing programs. It was during the last year of this position that Connie was introduced to the executive team and had the privilege of working with Adam Leff and David Bay on strategic initiatives that, unknowingly at the time, would cement their relationship and ultimately bring her to the Reach Pro’s team. Now Connie's focus is two-fold: reaching out to local merchants and helping them grow their businesses through the BOGOPOD Loyalty Builder Marketing System, and growing a team that's dedicated to supporting the online marketing needs of local businesses in communities nation-wide while securing strong ROIs and maintaining top-of-mind awareness to local consumers.
