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Where does email marketing stand?
A recent study shows that while all other forms of marketing has decreased from 2007 to 2008, email marketing has been steady. To view the graph in full size, please click on the image below.
Perceived Effectiveness of Marketing Methods
Derived from: Rank the top three most successful marketing methods you've used
- Email marketing to a customer list
- Print newspaper (daily, weekly or local shopper)
- Search engine marketing (e.g., sponsored listings on Google)
- Coupons or direct mail
- Banner advertising or other online graphical advertising
- Print yellow pages
- Local radio
- Profile on a social network (i.e., Facebook, Myspace)
- Internet yellow pages
- Blog
- Online newspaper site
- Online video
Source: Opus Research, AllBusiness.com August, 2008, n=966 US small businesses
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